🧪 CONCEPT BUILD — unofficial redesign specimen. Post excerpts + titles are Mike's real writing; dates shown where public, otherwise slotted for the real site to fill.
Field Notes

Dispatches from the field, by the person who built the engine.

No guest posts, no content mill. Analysis with receipts on the questions keeping rural hospitals, readmission committees, and state program offices awake.

MIKE MACKRURAL HEALTH

Who Holds the Map

Rural hospitals aren't closing because of the care model — they're closing because they can't see past their own front door. Why home care is a weapon or a lifeline depending on who's holding the map. 180 closures since 2010.

MIKE MACKREADMISSIONS

Every Readmission Model Is Blind (to 200+ Variables)

Your model doesn't know the patient lives in a food desert, that there's no pharmacy within 8 miles, or that the bus stop is a 40-minute walk. FY2027 changes push 75–82% of hospitals into penalty territory.

MIKE MACKRHTPAPR 24, 2026

Every State Just Got RHTP Money. Now They Have 5 Months to Figure Out Where It Goes.

$50B across all 50 states — Texas $281M, Wisconsin $203.7M — and Year-1 funds must be obligated by September 30, 2026. Why SVI, population density, and stakeholder input aren't enough to decide where $203M should go.

MIKE MACKMEDICARE GEOGRAPHY

“ZIP-level” ≠ Payment Geography: ZCTAs, CBSAs & GPCIs

Analytics layers and payment layers use different shapes. When you model demand in ZCTAs but route claims through current USPS ZIPs, your denominators and your dollars may disagree. With glossary.

MIKE MACKMEDICARE ADVANTAGE

Why Insurers Are Exiting Medicare Advantage in 2026

HCC V28, risk-adjustment scrutiny, and utilization rebounding — the economics of how insurers actually make money in MA are changing, with ripple effects across the ecosystem.

NEEDS REWRITE IN FOUNDER VOICESEO FILLER AS-IS

Geospatial AI in Healthcare (rewrite)

Demo note: the current “Geospatial AI, Explained” and “Accelerating Clinical Trials” posts read as third-person filler — no first-person, no receipts. Rewrite in the founder's voice or cut: the shelf's credibility is bimodal, and filler borrows from the manifestos.

Hub mechanics: every post gets author byline, datePublished/dateModified, Article JSON-LD, one FAQ block, one attributed-statistic callout. The exemplar below shows the pattern. DEMO

Read the exemplar.

Who Holds the Map → — the manifesto post, with Article schema and the pull-quotes surfaced.