Healthcare kept showing up at my geospatial company. So I became one.
This is not a pivot story. It's a demand-discovery story with a decade of receipts.
Before Variate, I spent years running Fract, a geospatial analytics company that helped franchises and multi-location businesses decide where to grow — 250,000+ territories managed, demand forecasts, drive-times, site selection. Before that, I was a senior iOS developer at Apple.
Then something kept happening. City of Hope showed up. Walgreens showed up. Rite Aid showed up. Healthcare organizations, arriving at a franchise-territory company with the same question everyone else had — where? — but with stakes attached: readmissions, staffing surges, market entry, rural program dollars.
When the pattern became undeniable, I wound Fract down and built the answer clean: Variate Health (2024). Same engine discipline — patented geospatial analytics, deterministic math, defensible outputs — aimed at the industry where up to 80% of outcomes are shaped by geography and essentially none of the software sees it.
The company is deliberately lean and founder-led. The person who built the engine is the person on every call, every security review, and every deployment — 343+ engineering iterations, live in production on Google Cloud under a signed BAA, live for a new customer in 30 days.
One email reaches me directly: mike@variatehealth.com. No forms, no routing queue, no SDR in between.
The stance.
Show the work
- Every answer documents its variables, weights, vintages, and approvals. The proof layer →
The model says when it's unsure
- Below confidence threshold: “Review Required” and a human decides. Always.
Falsifiable outputs
- “Approximately 4,200 people” — numbers you can check, not vibes you can't.
We don't want your PHI
- Federal population data at the core; no EHR integration; transparent pricing, cancel anytime.